"I think of Google as a set of overlapping things. It’s a consumer platform, consumer phenomenon of which search is its fundamental activity (...) I think of Google as an advertising company who services the broader advertising industry in the ways that you know. And the first and the second are inter-related. The third is I think of us as a network of partners and infrastructure. I don’t know how many billions of dollars we hand to everybody"
Eric Schmidt, CEO en Google, en TechCrunch, August 31, 2009, http://www.techcrunch.com/2009/08/31/google-ceo-eric-schmidt-interview-his-thoughts-on-search-books-news-mobile-competition-and-more/