C4E Words

2010-05-27T23:02:00.001+02:00

"Don't hire people who are looking for a job, hire people who believe what you believe".

Simon Sinek, TED, en http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html.

2010-05-20T23:08:00.002+02:00

"Doing several things at once is a trick we play on ourselves, thinking we're getting more done. In reality, our productivity goes down by as much as 40%. We don't actually multitask. We switch-task, rapidly shifting from one thing to another, interrupting ourselves unproductively, and losing time in the process".

Peter Bregman, en Harvard Business Review Blogs, (http://blogs.hbr.org/bregman/2010/05/how-and-why-to-stop-multitaski.html)

2010-01-27T12:37:00.001+01:00

"If we continue to act like downers, who would want to join us?"

Nancy Hill, President-CEO AAAA, en Advertising Age, January 11, 2010, pág. 6.

2010-01-25T12:34:00.001+01:00

"(the future) it's about focusing in our clients' success. Also, to be mindly optimistic and not give in to negativity"

Bob Jeffrey, JWT Chairman CEO, en Advertising Age, January 11, 2010, pág. 6.

2009-12-12T23:35:00.002+01:00

"Aujourd'hui, les patrons d'agence ont compris qu'investir dans la montée en puissance de leurs collaborateurs est indispensable"
Pierre Le Gouvello, AACC, en Strategies (http://www.strategies.fr/emploi-formation/management/126447W/ces-agences-qui-misent-sur-la-formation.html)

2009-12-12T12:19:00.002+01:00

"...el marketing online está sustentado en las bases del marketing tradicional, siendo Internet un nuevo medio para jugar al marketing con las mismas reglas básicas de siempre"
Pedro Robledo, Project Leader, Antevenio, en Territorio Creativo (http://etc.territoriocreativo.es/etc/2009/12/branding-parece-caro-prueba-olvido.html)

2009-12-06T10:16:00.004+01:00

"It's conceivable –and probably inevitable– that TV/Web convergence will lead to us ordering up movies, pizza and even advertising while watching custom-tailored content and interacting with social-network buddies at the same time"

en The Future of Television (by Brian Steinberg), AdAge, November 30, 2009.

2009-11-23T08:51:00.000+01:00

"...if you are not prepared to be wrong you won't come up with anything original"
Ken Robinson en TED 2006, http://www.youtube.com/watch?v=ib-j87eAnCU

2009-11-21T10:52:00.003+01:00

"I don't know what the future of traditional media is. But from my perspective and Twitter's perspective I think there is a wonderful co-operative alliance there in terms of the wisdom of crowds, and as we add things to Twitter ... maybe we can help"
Biz Stone, Co-fundador de Twitter, en NESTA Social Media, London, November 19, 2009 (http://www.nma.co.uk/twitter-monetisation-tools-to-launch-soon/3006978.article)

2009-11-17T08:47:00.002+01:00

"I envision a day when most news consumption is through mobile readers"

Jon Miller, Chief Digital Officer, News Corporation, en Wall Street Journal, http://blogs.wsj.com/venturecapital/2009/11/05/news-corps-digital-arm-homes-in-on-the-interestnet/?mod=tech

2009-10-30T00:25:00.003+01:00

“A lot of people are talking about the advertising agency industry, whether the model is dead or alive. What’s important is to lose the mentality of ‘agency of record’ and adopt the mentality of ‘catalyst of record’ — in other words, serve marketers as a force for change rather than as a supplier of the status quo"
Brett Shevack, en New York Times, October 28, 2009.
http://www.nytimes.com/2009/10/29/business/media/29adco.html?ref=media

2009-10-27T23:19:00.001+01:00

"...social media represents the greatest entrepreneurial opportunity of a lifetime"
Brian Clark, Copyblogger, Octubre 2009.

2009-10-17T10:48:00.002+02:00

"...Mais la grande force du planning anglais, c'est aussi une formation continue des équipes... Toutes les agences de Londres envoient leurs junior planners en formation une fois par semaine"
Corentin Monot, Strategies, 17 septiembre 2009, pág. 11.

2009-10-11T11:51:00.002+02:00

"Everybody wants a widget, but they don't know whay"

Edward J. Heinz Jr., en Communication Arts, May/June 2009.

2009-10-10T11:21:00.001+02:00

"Even if our cultural heritage stays intact in the world’s foremost libraries, it is effectively lost if no one can access it easily"
Sergey Brin, New York Times, October 8, 2009.

2009-10-10T11:03:00.003+02:00

"The aggregators and the plagiarists will soon have to pay a price for the co-opting of our content"
Rupert Murdoch, World Media Summit, Pekín, 9 de octubre de 2009. Ver en http://www.google.com/hostednews/ap/article/ALeqM5j-QHPkd1wPcAZL8SOqSTACDn33TgD9B7EQEG5

2009-10-09T12:40:00.001+02:00

"Nous allons sortir de la crise plus vite que nous le pensions"
David Jones, PDG Havas Worldwide, en Strategies, 24/9/2009, pág. 29.

2009-09-17T09:12:00.004+02:00

"The most significant difference between the ideas that transformed businesses in the past and those that will in the future is digital –the biggest single agent of change today, tomorrow and for the foreseeable future. Why? Because digital in fundamentally bringing companies' core values and products closer to their consumers in both positive and negative ways like never before"

Wayne Arnold, en Stop being and agency and start being an agency of change, Adage, September 7, 2009.

2009-09-01T10:54:00.005+02:00

"I think of Google as a set of overlapping things. It’s a consumer platform, consumer phenomenon of which search is its fundamental activity (...) I think of Google as an advertising company who services the broader advertising industry in the ways that you know. And the first and the second are inter-related. The third is I think of us as a network of partners and infrastructure. I don’t know how many billions of dollars we hand to everybody"
Eric Schmidt, CEO en Google, en TechCrunch, August 31, 2009, http://www.techcrunch.com/2009/08/31/google-ceo-eric-schmidt-interview-his-thoughts-on-search-books-news-mobile-competition-and-more/

2009-08-27T12:55:00.004+02:00

"Given the fact that we stared into the abyss six or nine months ago, people are going to take a long time to go back to where they were (...) It's going to be a long time before this generation of managers, who were managing businesses that are faced with the extinction of credit lines, severe sales compression and inventory being eradicated, begin to take risks. They won't until they are 100% sure things are on the uptrend"
Martin Sorrell, Advertising Age, August 26, 2009.

2009-08-08T10:58:00.003+02:00

"The highest growth is in our core business as we get better and better at targeted ads, and those ads become more valuable. Our whole theory about advertising is that an advertisement that's not targeted—just a random ad that you just walk by—is a waste of somebody's money because you're not going to buy. It wasn't relevant to you"
Eric Schmidt, CEO de Google, en Business Week, 6 de agosto de 2009.

2009-08-07T11:28:00.004+02:00

"Quality journalism is not cheap (...). A newspaper that gives away its content is simply cannibalising its ability to produce good reporting"
Rupert Murdoch, 6 de agosto de 2009, en http://www.theaustralian.news.com.au/business/story/0,28124,25890630-7582,00.html

2009-08-06T12:19:00.005+02:00

"Looking in another person's backyard is usually a replacement to thinking for yourself- and unless you can execute better than your neighbor it's surefire way to be second-best"

Martin Puris, en Chasing Cool, the book, de Noah Kerner&Gene Pressman.

2009-08-04T11:36:00.000+02:00

"People are going to emerge from the current recession forever changed"
David Kenny, Managing Partner, VivaKi, en http://www.adweek.com/aw/content_display/news/agency/e3ia2224c3f78e5a3ce8f0edef5e540cd3d?pn=1

2009-07-24T10:31:00.000+02:00

"The reality is that clients want more for less. It's something that is unfortunately becoming quite common"

Maurice Levy, en The Wall Street Journal, July 23, 2009.

2009-07-13T11:57:00.000+02:00

"The big difference between traditional and new media is measurability (...). You go from a kind of guesswork to hard evidence: what works"
Chris Anderson, autor de The Long Tail, en Engaging New Generations in the Media Mix, sappi, 2009.

2009-07-09T21:18:00.000+02:00

"Variable pricing has destroyed the bond between (airline) brands and customers. (...). Yesterday's brand-loyal customer is today's price-comparison shopper"
Al Ries, en Advertising Age, June 8, 2009, pág. 11.

2009-07-09T10:56:00.000+02:00

"Cannes doesn't matter anymore and neither do the TV ads it celebrates"

Bob Garfield, en Advertising Age, June 15, 2009, pág. 1.

2009-07-07T11:38:00.000+02:00

"La crise est un extraordinaire révélateur. Elle a mis en lumière brutalement ce que certains s'evertuaient sans succès à pointer du doigt depues des années"

Dominique Chevallier, vice-président Publicis Dialog Paris, en Strategies, 25/6/2009, pág. 9.

2009-07-03T19:56:00.000+02:00

"No one monetizes the Web today to any extent other than search"
Rupert Murdoch, en http://www.thestreet.com/story/10532921/2/murdoch-talks-media.html, 2.VII.09

2009-06-30T02:07:00.000+02:00

"Today, Google is the organization that is reinventing management methods: the way people work, how organizations are controlled, and how people are managed"
Bernard Girard, The Google Way, San Francisco 2009, pág. 2.

2009-06-21T12:58:00.000+02:00

"Web 2.0 goes away. Its work is done. The thing I always loved best about Web 2.0 was its implicit expiration date"
Bruce Sterling, Beyond the Beyond, Wired, March 1, 2009.

2009-06-19T17:23:00.000+02:00

"The future of all marketing is games"

Gabe Zichermann, autor de Webplay, Advertising Age, June 1, 2009.

2009-06-17T17:21:00.000+02:00

"Anything that's not gaming is not fun and that presents a real problem from a marketing standpoint"

Gabe Zichermann, autor de Webplay, Advertising Age, June 1, 2009.

2009-06-17T17:18:00.000+02:00

"...what people say in surveys and in focus groups does not reliably affect how they behave"

Martin Lindstrom, Buy-ology, 2008, pág. 20.

2009-06-15T22:58:00.000+02:00

"...le canal le plus puissant pour toucher l'ensemble de la population française est le format vidéo sur Internet"
Marco Tinelli, PDG de Fullsix, Strategies, 4/6/2009.

2009-06-13T10:13:00.001+02:00

"Digital is the best starting point for creative work without a doubt"
Gustav Martner, Founding Partner, Daddy, en Advertising Age, June 11, 2009.

2009-06-13T10:05:00.000+02:00

"The philosophy we share is that everything is interactive. It should all be a dialogue between brands and consumers"
Gustav Martner, Founding Partner, Daddy, en Advertising Age, June 11, 2009.

2009-06-11T23:35:00.000+02:00

"The only leverage that you have in any service industry is that you have to be very good and you have to be such a valued resource that clients can't do without you"
Adweek, June 7, 2009.

2009-06-08T10:41:00.000+02:00

"La télévision mobile personnelle est l'avenir de la télévision (...). Le principe d'une consommation nomade de la télévision est donc une réalité"

Cyril Viguier, DHCV Productions, Strategies 25/5/09, pág. 6.

2009-05-30T12:42:00.000+02:00

"E-book readers will largely dominate the industry, and it could happen in less than 10 years"

Steve Haber, President, Digital Reading - Sony Electronics, en FastCompany, May 2009.

2009-05-27T16:47:00.000+02:00

"Las creencias son importantes, pero no lo son todo. Para que la gente actúe es necesario que sienta interés"
Chip y Dan Heath, Pegar y pegar, LID, Madrid 2009, pág. 167.

2009-05-07T12:46:00.000+02:00

"More than ever, we need to be more client-centric, and part of that is mirroring the hours of our clients"
Theresa Nasi, VP Global Network Development, MPG. Advertising Age, April 20, 2009, pág. 26.

2009-05-05T23:55:00.000+02:00

"L'emploi dans le Net ne connaît pas la crise"
Geoffroy Fourgeaud, Stratégies, 23/4/2009, pág. 38.

2009-04-07T23:38:00.000+02:00

"Today, there's growing recognition that creativity, art and culture are far more than just decorative. Creativity is now an economic force, reshaping the work world, putting the Industrial Age to bed"

John Gerzema & Ed Lebar, The Brand Bubble, NY 2009, pág. 78.